Digital Marketing Specialist - Brazil Markets (Aquisition Team)

• Required language(s): English and Portuguese.
• Must have proven past experience working in the iGaming industry.
• Knowledge of CRO techniques to enhance the user experience.

Position Title: Digital Marketing Specialist - (iGaming BRAZIL Markets)
Location: Fully Remote (Brazil/EU)

Boston Link is recruiting on behalf of a client for a Digital Marketing Specialist with iGaming experience. This role focuses on acquiring new customers or leads through online channels by developing and executing strategies tailored to attract and engage potential customers.The ability to analyze data and monitor key performance indicators to optimize acquisition efforts, aiming to maximize the return on investment (ROI) and expand the customer base, is a must. This role requires a deep understanding of target audiences, effective ad targeting, and constant adaptation to evolving digital trends to drive successful customer acquisition for the organization.


Job Responsibilities:

1. Aggressively approach digital marketing channels and materials for lead generation and user acquisition, guided by trends and insights.
2. Develop and manage marketing strategies across various channels, including social media platforms, SEO, and SEM.
3. Monitor and optimize online campaign results, focusing on key metrics like cost per lead and cost per acquisition.
4. Calculate precise marketing budgets, analyze campaign performance, and collaborate with internal and external teams while staying informed about industry trends through market research.
5. Develop creative content strategies to drive acquisition objectives.

Job Requirements:

• At least 5 years of experience in digital marketing with a minimum of 2 years of team management experience.
• Must have proven past experience working in the iGaming industry.
• Must possess at least a Diploma, Bachelor’s Degree / Post Graduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• Required language(s): English and Portuguese.
• Strong communication and interpersonal skills.

Competencies:

• Proficiency in using analytics tools to track and measure campaign performance, then translating data into actionable insights for optimization.
• Skill in creating compelling and relevant content to engage potential customers, including blog posts, videos, infographics, and more.
• The ability to conduct thorough market research to understand the target audience, competition, and industry trends, allowing for more effective acquisition strategies.
• Knowledge of CRO techniques to enhance the user experience, increase conversion rates, and turn website visitors into customers, subscribers, or leads.
• Sales and business-driven mindset.
• Highly observant and curious about acquisition methods.

Job Highlights:

1. Enjoy a 13th-month salary along with a range of attractive benefits.
2. Unlock lucrative performance bonuses based on your achievements.
3. Experience bi-annual performance evaluations to track your progress.
4. Foster a learning and development culture (career growth).
5. Gain global exposure.