Head of Acquisition

• Directly reporting to the CMO
• Role based in Malta
• Awesome benefits offered

Our client, a digital agency, believes that a thriving work environment is driven by the values of sportsmanship, teamwork, and determination. They’ve cultivated a company culture that seamlessly weaves sports into daily work life, creating a unique and energizing atmosphere for their employees.

They are currently seeking to recruit a Head of Acquisition to join their growing team based in Malta. 

Key Responsibilities:

Strategic Development:

• Leverage data insights to create and maintain the company's acquisition strategy across various marketing channels, including affiliates, SEO, SEM, paid media, social media, and video;
• Stay up-to-date with emerging online marketing trends and incorporate them into business strategies and workflows.

Campaign Management:

• Lead the execution of multi-channel, multi-territory, and cross-brand acquisition campaigns from concept to launch;
• Optimize creative assets and landing pages continuously to maximize Return on Ad Spend (ROAS);
• Drive the creative campaign process in collaboration with the design and retention teams.

Budget Management:

• Oversee the online marketing budget, ensuring a positive ROI across all acquisition channels;
• Track, analyze, and report on key customer acquisition performance indicators.

Team Leadership:

• Lead, mentor, and guide the acquisition team to drive new customer acquisition through multiple channels;
• Foster a culture of collaboration and high performance within the team.

Cross-functional Collaboration:

• Work closely with the CRM team to align on retention and reactivation strategies, ensuring shared goals are met;
• Develop and maintain strong relationships with key affiliates and partners.

KPI Ownership:

• Registrations, FTDs (First-Time Deposits), Conversion Rates;
• Return on Marketing Investment (ROMI);
• Return on Ad Spend(ROAS).

Requirements:

• Bachelor's degree in a technical field;
• A minimum of two years in a similar role and at least five years in a senior acquisition role within a fast-paced environment.

Additional Benefits:

• Private health insurance coverage, including dependents;
• Annual performance-based bonus (business and individual);
• Complimentary gym membership.