CRM Manager - Sweepstakes

• A growing sweepstakes casino start-up
• 2+ years of CRM experience, preferably in the iGaming required
• Awesome benefits offered

Our client, a growing sweepstakes casino start-up, is seeking a detail-oriented CRM Lead to take full ownership of the customer journey. In this role, you’ll design and execute strategies to drive conversions, boost retention, and maximise lifetime value.

If you are someone who thrives on turning insights into action and enjoys seeing the direct outcomes of your efforts, we’d love to hear from you!

Key Responsibilities:

• Develop and execute CRM schedules and action plans, while tracking and reporting results;
• Implement targeted retention campaigns and promotions across all products;
• Set up and manage emails within the ESP (e.g., SendGrid);
• Drive conversions through A/B testing and marketing-focused copy-writing;
• Create and optimise CRM flows and user journeys to enhance customer engagement;
• Align communication strategies with the CRM marketing plan and KPIs;
• Manage multi-channel campaigns, both short-term and long-term;
• Analyse CRM data to extract actionable insights, track campaign performance, and report to key stakeholders;
• Develop and manage content for various channels (web, email, direct messages, etc.).

Requirements:

• 2+ years of CRM experience, preferably in the iGaming industry. Sweepstakes experience is a plus but not required;
• Proficiency with CRM tools (experience with Flows World is a plus) and email service providers like SendGrid;
• Strong organisational skills and high attention to detail;
• Ability to multitask and meet deadlines under pressure;
• Fluent in English with excellent communication and teamwork skills.